CDP – the new silver bullet in marketing? - Part 3
Find out which factors you should focus on when evaluating customer data platform tools in the third article of our CDP blog series!
CDP – the new silver bullet in marketing? - Part 2
In the second part of our CDP blog series you can find out which projects a CDP fits to and which use cases are used for which CDP categories!
Customer data platform - overview of categories
What classifications of Customer Data Platforms are there actually among the tool providers on the market? Our colleague Alexander Nitsche explains!
CDP - the new silver bullet in marketing? - Part 1
You want to know the difference between CDP and Marketing Automation? Read the first part of our blog series about Customer Data Platforms!
