Next Best Activity at the Inbound Call Center
Dr. Wolfgang Leußer shows in this post how a best possible customer management in the energy industry can successfully succeed despite a lack of contact.
Customer Lifetime Calue - Errors and Truths
The distribution of the customer lifetime value shows that some misunderstandings and errors are widespread. The b.telligent experts inform you here...
Standardization of a Success Control Process
In our blog post we will tell you why well-conducted success measurements are the basis for the optimization and design of campaigns.
Best Practice in CRM: Evaluation of a Campaign Management
Learn how to build up know-how in the field of campaign management to get an optimal basis for decision making.
Increasing Campaign Profitability SAS
Increasing Campaign Profitability by Introducing SAS Marketing Optimization. Learn more at Customer Intelligence Insights!
Intelligent Cross- & Up-Selling Next Best Activity
The NBA and the technical concept next best activity have common characteristics: The ability to work in a team, scoring, inspiration, passing...
