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Presentation
26/06/2024, 14:10 - 14:40
"The 5 biggest myths about CDP"
A CDP is often seen as a panacea in marketing. It is considered as the central instance for consolidating all customer data and solving the third-party cookie problem. In addition, it is expected to represent customers holistically with all their profile data, replace campaign management with personalization and, finally, after also serving as a single source of truth, allow use throughout the company so as to generate the most added value.
But does a CDP really meet all these challenges in practice? Or can it, if used incorrectly, even become a problem itself? In our presentation, we will explore these and similar questions, and provide insights into correct use of a CDP from daily project work.
Competence Center Manager
Laurentius has been advising customers on CRM, marketing automation, closed-loop marketing, CDP and analytics in the B2B and B2C environment for over 20 years. His project experience encompasses various marketing-automation and CDP solutions, creation of customer-engagement/CRM target architectures, requirements management, process analysis and CRM consulting. His strengths also include problem-solving, strategic and customer-oriented thinking as well as mediation.
The K5 Conference offers an opportunity to update your knowledge in a wide range of presentations, workshops and discussion rounds. Learn from well-known speakers and the most successful enterprises in e-commerce. Take the opportunity for comprehensive networking and receive innovative impulses from use cases of leading solution providers and agencies. We look forward to your visit!
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