previous article
Stronger Customer Loyalty, Lower Marketing Costs
Higher competitive pressure, new channels in the CRM, an increasing number of customers with ever higher demands - in order to meet these requirements, modern solutions are required. For this purpose, an integrated, adjusted and accurate view on the customer is essential. A progressive data warehouse architecture which can also be implemented without influencing operative processes, does not only support businesses in coping with new challenges, but also entails new chances: from progressive measures to prevent terminations to individualized marketing measures up to a large variety of "next best activity" possibilities. Thus, your customers can be optimally supported.
Recognizing and Seizing Future Opportunities - by Means of Customer-Centered Data Warehousing
A customer-centered DWH is an essential part of a business's intellectual capital in order to personally address customers wherever possible. In a time in which long-term customer loyalty is increasingly rare, it is ever more important to develop a good customer relationship in order to increase customer loyalty and, above all, the customer lifetime value. Customer-centered DWH systems primarily support the sales and marketing division of an organization. Via new DWH systems, customer profiles can be created, promotion and marketing campaigns can be planned and analyzed, ABC analyses created or cross-selling possibilities discovered. In addition, they are especially suitable for reports in order to receive new perspectives of previous measures. Thus, one gets new insights and is able to recognize optimization possibilities more quickly. Future potentials can be recognized by means of the latest analysis methods whereby competitive advantages can be achieved.
Ivan Bakalov and Nils Rottgardt - the Specialists for Data Warehousing
Nils Rottgardt is "Team Leader SAP" with b.telligent. He is an expert for SAP BW (on HANA), architecture and the seamless integration of third-party solutions such as arcplan Enterprise or Microsoft BI with e.g. Theobald Software in an SAP landscape. In addition, he is an expert for performance analysis and optimization with 10+ years of experience in BI projects. Ivan Bakalov is SAP consultant with b.telligent. He designed and implemented new functionalities for S/4HANA as ABAP/CDS developer. Further, he helped with the roll-out and the maintenance of BW systems as ABAP/BW consultant. Ivan has been working in the SAP area for 3 years and specializes in ABAP, BW and HANA.
In the webinar "The Customer-Centered DWH - Development Challenges and Solution Examples Using SAP BW on HANA", the two experts present i.a. possible "pitfalls" which exist in case of missing customer-centricity of the DWH. In addition, solution strategies to optimize the customer contact process are shown. The highlight of the webinar is the exemplary implementation in SAP BW on HANA.
Register for the free webinar on 14 April 2016 from 11 am to 12 pm now - the number of participants is limited.
We are looking forward to your participation!
