Webinar: How marketing-resource management solutions support personalized targeting

Modern marketing is being made increasingly personalized in accordance with customer profile and behaviour, and this trend will continue in the future.

As a result, marketers require sophisticated differentiation (e.g. in the form of customer journeys) not only in their publication systems, but also in their campaign planning, preparation and management. This is because the need for differentiated addressing of target groups entails increasing segmentation of customer data as well as increasing numbers of briefings and content modules which need to be managed efficiently.

This raises the complexity of planning, execution and operations in general, thus requiring support by modern software solutions.

Marketing-resource management solutions (MRM) prove helpful and adequate instruments here, and have become state-of-the-art.