3rd Dialogue Forum “CRM Tools of the Future“ in Frankfurt/Main, Munich and Cologne

In 2013, the participants of the dialogue forum "CRM Tools of the Future" in Frankfurt/Main, Munich and Cologne may again look forward to obtaining a comprehensive overview of the latest trends and developments relating to the topic CRM.  Because it is already the third round of the lecture series organized by Management Circle AG and again this year, it features the exciting motto "Optimal Customer Management through Smart IT Solutions". The target audience of the event comprises CEOs, managing directors, CIOs, CSOs as well as experts and senior executives from the areas of IT and support, marketing, sales, campaign and database management, information management, target group management, system and channel management as well as CRM and analytics.

Lecture series in three cities

A strategic overview relating to the topic of customer relation management will be given on three different dates in three cities in cooperation with specialists and various providers from the services, trade and manufacturing industries. The experts and business representatives on site are to help the participants build and further develop their customer relationship management and optimize it by smart IT solutions.  In addition to discussion rounds and conversation niches to strengthen existing contacts or make new contacts, the participants of the one-day events may look forward to the following speakers and their areas of focus:

• Mario A. Pufahl, trade author and CRM expert: Recognizing trends and challenges and successfully implementing CRM
• Birgit Harthum, update software AG: Learning to estimate the importance of user experience and usability
• Marcus Bär, CAS Software AG: CRM Trends 2013 - Inspiring customers emotionally - improving data quality
• Frank Meier-Gerßler, Global Group Dialog Solutions AG: The core disciplines for innovative customer and potential customer management
• Uwe Römgens, b.telligent GmbH & Co. KG: Mastering the challenge -  campaign management solution from a customer perspective
• Sven Waldenmaier, schober marketing group: Crossmedial  channel management -  collecting, linking and harnessing data

b.telligent at the 3rd Dialogue Forum "CRM Tools of the Future"

b.telligent, one of the leading German management consultancies for business intelligence, customer relationship management and e-commerce will also be represented at the 3rd dialogue forum "CRM Tools of the Future" by speaker Uwe Römgens. Since 2011, he has been supporting b.telligent's customers as an expert in selecting and building campaign infrastructures and campaign management systems. With his presentation "Mastering the Challenge - Campaign Management Solution from a Customer Perspective", he will present the results of the market study conducted by b.telligent which addresses customers looking for a campaign system and face the challenge of finding a suitable solution in a market which is as of yet intransparent. Thus, the market overview is intended to provide an objective basis for decision makers who have already recognized that a campaign solution provides a crucial competitive edge and promises corresponding surplus value for their organization.   

Overview of all dates:

26.11.2013 Frankfurt/Main
28.11.2013 Munich
3.12.2013 Cologne