As Partner at the SAS Forum Germany

Munich, 31th August 2011 – b.telligent will participate in the SAS Forum Germany in Mannheim as partner and exhibitor from 27 to 28 September 2011. At the SAS Forum – Europe’s largest conference for business analytics and business intelligence (BI) – an overview of current trends and strategies will be provided within two days. The participants will receive information on SAS software solutions and will be provided with exclusive expert know-how.

Today, successful businesses reinforce and defend their market position by means of the analysis of their data: profits, turnover and trends are identified, but also attempted frauds or new potential to create value are recognized. Above all, the analytically careful handling of customer data is an indispensable lever for the business success in this context:

Customer preferences are recognized and marketing activities can be geared towards the target group. Customer data exist in every business in large quantities: reactions to campaigns, transaction data, data about the preferred mode of communication etc.

b.telligent supports customers both with the new implementation and with the development of existing BI areas. By means of the SAS solutions Marketing Automation (MA), Marketing Optimization (MO), Social Media Analytics (SMA) and Realtime Decision Management (RDT) in combination with many years of project experience and profound industry know-how, b.telligent is able to offer the customers a direct financial benefit in these areas.

In the development and optimization of existing BI solutions, above all the topically optimized maturity models of b.telligent have stood the test. For CRM, DWH and/or risk management solutions, these maturity models offer crucial competitive edges to processes, systems and departments of the business.

“The creation of value is the decisive measure for analytical growth for the businesses. As successful experts in the area of data analysis and long-term SAS partner, we are able to distill hidden potentials from the data and to implement closed loop marketing for our customers” says Sebastian Amtage, founder and managing director of b.telligent GmbH & Co. KG. “By means of the expeditious implementation of SAS solutions, the ROI is reached quickly and the investments thus translate into the results of the marketing activities: The response rates are considerably increased and the direct marketing expenses are substantially lowered.”

More information at www.sasforum.de