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Big data as part of customer service for more intelligence in customer communications

 

Munich, 16th November, 2017 - The Munich-based business consultancy b.telligent, a leading specialist in the introduction and advancement of business intelligence, customer relationship management and big data solutions, is to acquire the shares of ASC technologies AG in the Berlin-based software company MYCOM AG. Founded in 2001, MYCOM AG is a well-known provider of customer relationship management (CRM) solutions for contact and service centers. With more than 10,000 users and numerous authorized partners, MYCOM is one of the market leaders engaged in consultancy and introduction of high-quality software solutions for customer relationship management as part of customer service in Germany.

With its stake in MYCOM, b.telligent continues to expand its consultancy portfolio in the area of customer service, thus consistently pursuing the growth strategy of the b.telligent group of companies. 

"Also in the age of digitization, customer service remains an important channel of contact to customers. As an expert in the introduction of omni-channel campaign management solutions we are aware, from experience, of the importance of customer service and recognize the potentials available there," states Sebastian Amtage, managing director of b.telligent.

Through intensive collaboration with MYCOM, b.telligent now has direct access to know-how regarding contact and service centers.

"With the inclusion of b.telligent, we will make our customer service solutions more intelligent yet through the use of business intelligence and machine learning, and expand our consulting portfolio toward cloud services. In future, our customers will benefit from more effective CRM as well as marketing and service tools thanks to data-driven decision support, for example, using chatbots, "explains Karsten Baumhöfer, member of the executive board of MYCOM AG.

MYCOM AG will remain independent as part of the b.telligent group of companies, and continue to trade and operate under the existing brand name.

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