Study “Market Overview Campaign Management Systems” has been Published

After intensive work, it is now done: In time for the start of the New Year, b.telligent has published the study "Market Overview Campaign Management Systems" specifically for the German market and the study is now available for download. In times of transition to a multi-channel provider, businesses face the challenge of implementing a campaign management individually tailored to their own needs in order to be able to interact with the customers more effectively and to thus strengthen the customer relationships (CRM). In this process, it is essential to find a CMS solution which is ideally attuned to the customers, the businesses and the German market with regard to the specific functionalities and requirements. In practice, these solutions are primarily used in marketing.

The reason for the study was the fact that - up to now - there was no comprehensive CMS market overview which compares the various systems and solutions and thus supports the users in evaluating and selecting the suitable CMS system. By means of the maturity model specifically developed by b.telligent, businesses manage to find the solution with the optimally attuned functional range for their own, specific requirements on campaign organisation.

CMS Systems - Individual Solutions for Your Business

For the study, 14 different campaign management systems by 11 software providers were analysed and divided into the four groups "Enterprise", "Lead Management", "Classic Campaign" and "Email Marketing". By means of this classification, businesses are able to make a pre-selection for a suitable solution and/or software at an early stage. This is a benefit for a quick campaign planning.

Optimize your CRM environment, customer communications and your marketing processes by means of an efficient campaign management.

Successful Campaign Planning - Only with b.telligent

After numerous successful projects in the area of campaign management, b.telligent can show long-standing know-how and thus, as manufacturer-independent consultancy, is the ideal partner regarding the topics CRM and campaign management for the German market.

Get detailed information on b.telligent's approach in preparing the study and which software providers have taken active part in the study at www.kampagnenmanagement.com. In addition, you will learn more about the individual b.telligent authors.

Visit our website and order a copy of the study "Market Overview Campaign Management System" for the German market under the heading Download. Of course, you will also have the opportunity to read an extract of the study and get more information on the approach and structure of the market overview.