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Munich 15 February 2011 – As one of the leading management consultancies for business intelligence in trade and partner of Unica, an IBM company, b.telligent will participate in Euroshop 2011 in Düsseldorf from 26 February to 2 March 2011. The leading European trade fair informs about market developments, trends, innovations and technical possibilities for the trade.
Marketing remains one of the most important success factors in trade according to the German E-Commerce and Distance Selling Trade Association (bhv). Enterprise marketing management (EMM) interlinks the classic responsibilities of marketing and distribution with other business functions and thus creates a campaign management integrated throughout the business which covers all communication channels.
Gartner Inc. positions Unica as leader in the “Magic Quadrant” for EMM: marketing processes in brand, relationship and internet marketing – from the planning, budgeting and project management to the implementation and evaluation of campaigns – can be automated and optimized with the UNICA software.
At this leading fair for trade investmen, b.telligent is IBM partner and leading UNICA integrator (Hall 6 / A45). As industry specialist and EMM, campaign management and multi-channel marketing expert, b.telligent informs about its product portfolio in the areas of marketing, CRM and business management.
“Enterprise marketing management, campaign management and resource management are gaining increasing relevance in trade companies due to their potential which is generally not yet utilized” says Sebastian Amtage, founder and managing partner of b.telligent. “A platform such as Euroshop offers the ideal possibility to discuss paths to new sales successes with decision makers in trade.”
“We see various possibilities to utilize our solutions in the area of trade in order to remain up to speed in this quickly evolving industry and thus to seize chances – or to be able to disarm dangers. A far-reaching automation of the marketing processes and campaigns is indispensable for modern trading businesses. Together with our long-term partner b.telligent we offer profound industry know-how in this area” comments Axel Schäfer, Senior Marketing Manager Central EMEA with Unica.
About Unica
Unica, an IBM group company, is one of the leading providers of marketing software solutions. By means of the enterprise and on demand marketing management solutions of Unica, marketing processes can be optimized with respect to customer dialogue and profitability and thus measurably contribute to the business success. The interactive marketing approach of Unica includes the areas customer and web analysis, centralized decision making, cross channel implementation and integrated marketing solutions. Unica’s portfolio furthermore integrates all online and offline marketing activities of businesses. More than 1,500 businesses are utilizing Unica’s marketing management solutions globally.
Unica has offices in the USA (headquarters in Waltham, Massachusetts) and Australia, France, Germany, India, Singapore, Spain and Great Britain.
