previous article
On Wednesday, 18 September 2013, and on Thursday, 19 September 2013, the international digital industry met for this year's dmexco in Cologne. b.telligent, one of the leading management consultancies for business intelligence, customer relationship management and e-commerce, also took part as exhibitor in this globally unique combination of exposition and conference for the first time this year. The two-day event was held under the exciting motto "Turning Visions into Reality".
dmexco - Digital Marketing Exposition & Conference
In 2013, dmexco was once again able to impressively reinforce and further expand its position as leading international exposition and conference for the entire digital industry. Far more than 700 exhibitors from around the world distributed over three halls for the first time this year and thus had the opportunity to present themselves to far more than 26,000 visitors. With a clear focus on marketing, media and technology, dmexco in Cologne is the perfect platform for an effective know-how transfer, direct business transactions as well as networking and making contacts. This is complemented by the uniqueness of the combination of exhibition and conference which makes dmexco more and more of a "Must attend" event. Because on the one hand, the 742 exhibitors from the digital environment of the entire global industry presented their latest growth strategies, trends and product innovations to a high-caliber expert audience. On the other hand, international speakers, jointly with decision makers from the marketing, technology, creative and media industries, simultaneously reflected on the central chances and challenges of the digital business.
"Turning Visions into Reality"
Thus, under the motto "Turning Visions into Reality", national and international businesses from the digital industry were again given the opportunity this year to present their latest digital solutions, technologies and also visions to an interested audience. Owing to the opening key note of Keith Weed, Chief Marketing & Communication Officer with Unilever, the visitors were given an initial insight into current marketing trends of the industry even at the outset of the two-day event filled with exciting presentations, seminars and discussions. The diverse range of topics ultimately reached from ad serving and ad trading to e-commerce, in-game advertising, multi-channel marketing and mobile to online marketing, social, targeting and moving image advertising.
Successful Premier as Exhibitor at dmexco
b.telligent also ceased the opportunity to introduce itself to an interested expert audience and thousands of visitors at this year's dmexco and to present the latest trends, developments and products. Sonja Goldbrunner, head of marketing & communication with b.telligent, is evidently pleased: "The international audience and the combination of exhibition and conference are truly unique. We were able to hold numerous interesting discussions, establish new contacts, listen to exciting presentations and in addition, we were very happy about the many spontaneous visitors to our booth. After this extremely successful premier, we would like to take part as exhibitors again next year; dmexco 2014 is already definitely scheduled in our event calendar."
