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Munich, 1 April 2010 – Titled “Online and Offline Integration”, a themed evening with marketing managers and CRM experts from mid-size and large businesses of the Frankfurt region took place in the LeMéridien Parkhotel. Marketing specialists with Unica, b.telligent and Telefónica o2 Germany presented trends and strategies.
Akun Arakin, Chief Evangelist for Internet Marketing with Unica, opened the evening with his presentation on the different perspectives on the handling of data and its constant growth in the online and offline area.
As second orator, Sebastian Amtage, founder and managing partner of b.telligent, presented seven elementary challenges and respective solution strategies in the area of online marketing. The guiding theme of the presentation was the closed loop in the online segement; in this context, the topic “Measuring & Refining” and its special challenges were examined in particular detail.
The official part of the evening was rounded off by a practical presentation given by Juan Bernabe-Moreno, Senior Online-Shop & eCare Manager with Telefónica o2 Germany. Aside from insights into non-monetary targets in online marketing – such as e.g. customer self-care – the presentation focused on the question how one may successfully induce customers who begin an online purchase but do not conclude it to finalize the transaction.
After a comprehensive Q&A session, the evening progressed into an informal networking session during which the participants from the region Frankfurt had the opportunity to exchange ideas with each other and to approach the orators with detailed questions.
"We are happy about the numerous guests” says Sebastian Amtage, “their keen interest and the growing demand for our services in this area show that the topic continues to move toward the center of attention in the B2C business.”
About Unica
Unica (NASDAQ: UNCA) is a global provider of enterprise marketing management (EMM) software. The business focuses exclusively on the needs of marketing organizations and offers them a comprehensive EMM software suite. All marketing processes in brand, relationship and internet marketing from the planning, budgeting and project management to the implementation and evaluation of campaigns can be rationalized with Unica’s Affinium software. Whether on premise or on demand – Affinium offers EMM key functionalities, including web and customer analyses, lead an campaign management and marketing resource management.
Unica offers marketing experts a market leading solution which allows them to administer marketing data and materials easily, plan campaigns quickly and review results precisely. Meanwhile, more than 500 businesses world-wide are counting on Unica’s Affinium already. Unica was established in 1992 and has offices in the USA (with headquarters at Waltham, Massachusetts) and Australia, France, Germany, India, Singapore, Spain and Great Britain.
More information: Unica
