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Munich, 11 March 2010 – Under the motto “Future and Potential of Online and Offline Integration”, b.telligent, together with its partner company Unica, will present new approaches and strategies for challenges in online marketing on 25 March in Frankfurt.
At the center of the event is the optimization of the online marketing mix and the combination of portal processes and classic campaign management systems. In Sebastian Amtage (b.telligent) and Akin Arikan (Unica), two recognized experts for online marketing optimization with years of product and project experience provide practical insights into the successful strategies of European industry giants and ideas to achieve to successes in time of stagnating marketing budgets.
Sebastian Amtage is founder and managing partner of b.telligent, one of the leading German consultancies for business intelligence. As consultant and manager of the Competence Center Analytics, he looks back on more than 10 years of experience in CRM and online marketing projects in the telecommunications industry.
Akin Arikan is Director of Product Management with Unica. Unica Corporation is positioned in the Leaders’ Quadrant of the Magic Quadrant for Marketing Resource Management by Gartner. Arikan is responsible for Unica’s product range in the segment internet marketing and web analytics and has published numerous noteable articles on these topics.
“We are happy to be able to provide new impulses to marketing managers with online and offline responsibility from the Frankfurt region with this event – not least to create a platform for networking in a comfortable ambience” says Sebastian Amtage.
About Unica
Unica (NASDAQ: UNCA) is a global provider of enterprise marketing management (EMM) software. The business focuses exclusively on the needs of marketing organizations and offers them a comprehensive EMM software suite. All marketing processes in brand, relationship and internet marketing from the planning, budgeting and project management to the implementation and evaluation of campaigns can be rationalized with Unica’s Affinium software. Whether on premise or on demand – Affinium offers EMM key functionalities, including web and customer analyses, lead an campaign management and marketing resource management.
Unica offers marketing experts a market leading solution which allows them to administer marketing data and materials easily, plan campaigns quickly and review results precisely. Meanwhile, more than 500 businesses world-wide are counting on Unica’s Affinium already. Unica was established in 1992 and has offices in the USA (with headquarters at Waltham, Massachusetts) and Australia, France, Germany, India, Singapore, Spain and Great Britain.
More information: Unica
