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Next year, Swiss Online Marketing will celebrate its tenth anniversary in Zurich and b.telligent will certainly not miss out on the opportunity to participate together with many other exhibitors. SOM will rekindle the debate about e-business, online marketing and direct marketing on 18 and 19 April 2018, under the banner of "Conversion City".
These topics are now an integral part of today's business landscape and will continue to play a decisive role in companies and in competitive commerce for the foreseeable future. This is because the digital transformation requires processes to be digitized and integrated. Online and direct marketing continues to increase in importance, and the corporate website is now the calling card of every company, because it is through these channels that existing and potential customers communicate with that company. Once contact has been successfully established, direct marketing enables the company to reach the customer individually and at the appropriate time.
Program highlights
On 18 and 19 April, expect two days packed with all things related to e-business, online marketing and direct marketing. With workshops, panel discussions and expert lectures, SOM will offer exciting insights into future trends and challenges. All types of company are represented at the fair, from SMEs and industry associations to the world's global players. In addition to interesting keynotes on current opportunities and trends in the specialist fields associated with digitalization, the trade fair seeks to attract visitors through the interesting format adopted by Swiss Online Marketing, with meeting points, digital marketing training courses and a variety of short presentations.
Our b.telligent expert Laurentius Malter, head of the Customer Intelligence Competence Center, will contribute to the topic of digitalization with his lecture on "7 success factors for a successful implementation of marketing automation". On April 18, 2018 from 1:45 to 2:15 pm on Stage 1 in Hall 7, you can learn what factors need to be considered when selecting and implementing a new campaign management solution – from budgeting to the timely integration of IT, organizational change, and selecting the right channels. He will also discuss the question: how do I set up my project and how can I ensure that it is successful?
Who is the SOM aimed at?
Swiss Online Marketing covers a wide range of topics, which is why it attracts so many different people from different industries and business sectors, all keen to meet and network. Generally speaking, however, the fair is aimed at company managers, and anyone involved with marketing, IT, media, sales and advertising.
Meet one of the top BI consultants in the DACH area at the SOM in Zurich
b.telligent will be exhibiting at the SOM 2018 in Zurich next year. Arrange an individual appointment on site with our experts Klaus Blaschek, managing director, or Laurentius Malter, consultant, and get the inside track into what one of the DACH area's leading consulting firms has to say about the latest hot topics. For a personal meeting, look us up in Hall 7, Stand D.09.
