Data Protection

a. Use for Information

During use of our website purely for informative purposes, you never need to specify any personal data.

In this case, we just collect and utilize those data of yours which are sent automatically to us by your Internet browser, such as:

• Date and time of invoking our web pages
• Browser type
• Browser settings
• Your operating system
• The web page last visited by you
• The transferred amount of data and access status (file transferred, file not found etc.)
• Your IP address

During visits for informative purposes, these data are processed by us exclusively anonymously. This is done to ultimately allow the use of web pages requested by you, and to monitor whether our web pages are displayed to you optimally. Processing takes place on the legal basis of Article 6 Paragraph 1 Clause 1 f) GDPR, and in our interest to display our website to you reliably and with a minimum of disruption.
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We store the IP address as well as the remaining data accumulated during use for informative purposes for a period of 4 weeks; personal data are not evaluated, only website usage is analyzed statistically as described further below in this data privacy policy.

b. Arranging an Appointment or Registering for a Webinar

When you contact us via our appointment form or register for a webinar by b.telligent, we collect the following data from you:

• Title (Mr. / Mrs.)
• First name and surname
• E-mail address
• Company (optional during arrangement of appointments)
• Position (optional during arrangement of appointments)
• Phone (optional)
• Preferred means of contact to arrange appointments (e-mail / phone)
• Your message for arranging an appointment

We use these data to respond to your enquiries by e-mail and, if necessary, by phone, or to register you for webinars. On the basis of the details you provide, we can also personalize our responses to you, and provide you with information of relevance to your company and position. For participation in events via Cvent, also refer to notes on data processing under Item c).
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If your inquiry concerns a current contractual relationship between us, or you are interested in concluding a contract, your data are processed on the legal basis of Article 6 Paragraph 1 Clause b) GDPR (contract management).
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We use the service provider Livestorm (Livestorm SAS, 24, rue Rodier, 75009 Paris) to organise webinars. When you register for a webinar, Livestorm receives your personal data and uses it to provide the online webinar. Livestorm will share your information with us. We also need this information to deliver the webinar. You can find Livestorm's privacy policy here.
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Otherwise, your data are processed on the legal basis of Article 6 Paragraph 1 Clause f) GDPR (balancing of interests) and in our interest in being able to answer your enquiries with relevant information, to conduct desired webinars and to fulfil appointments.
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Data collected via the contact form and during communications in response to enquiries are stored by us for the period over which communications take place and your enquiries are processed. After that, your contact details are deleted, unless their storage is necessary for legal reasons (e.g. statutory retention periods for business letters, currently 6 to 10 years) or permitted by your consent.

c. Our Career Portal

Via our website's career portal, you can apply for job vacancies at b.telligent. Here we make use of a service from softgarden e-recruiting GmbH (Tauentzienstraße 14, 10789 Berlin; "softgarden").

Our career pages employ a plug-in from softgarden to facilitate the application process for you. When a web page displaying a job vacancy is invoked, softgarden is notified by the integrated plug-in that you are viewing that page, and also receives data as described in Item 3 a) of this statement.

More information on processing of data in application processes and integration of softgarden is provided in a separate data privacy policy of ours.

Data collected during application processes are used by us to manage these processes, as well as analyze and evaluate our recruiting procedures. If an applicant is recruited, their data are stored at softgarden for the duration of the employment.

d. Talent Pool

If your application was rejected or if you use the "Contact" button, you can have yourself included in our talent pool. When a similar or otherwise suitable vacancy arises, we will then contact you about it. Inclusion in the talent pool takes place on a voluntary basis through use of an opt-in link. The legal basis for this is the data subject's consent to inclusion in the talent pool within the meaning of Article 6 Paragraph 1 Clause a) GDPR. You can revoke this consent to be included in the pool at any time (see Item 13, "Your rights").

e. Newsletter

With your consent, you can subscribe to our newsletter which informs you about our current interesting offers. The advertised goods and services are mentioned in the declaration of consent, and usually encompass all the content related to b.telligent's performance and product portfolio, as well as updates from the BI world, such as customer relationship management, data warehouse, big data, data science, cloud technologies, etc.

We use a double opt-in procedure for subscriptions to our newsletter: After you register, we send you an e-mail to the specified address, asking you to confirm that you want to receive the newsletter. If you do not confirm your registration within 7 days, your information is automatically deleted. In addition, we store your assigned IP addresses, as well as the times of registration and confirmation. The purpose of this procedure is to be able to prove your registration and, if necessary, investigate potential misuse of your personal data.

Mandatory information for subscription to the newsletter includes your e-mail address, first name, last name, title and company. This information is used to personally address you. After your confirmation, we will store your information for the purpose of dispatching the newsletter. The legal basis for this is Article 6 Paragraph 1 Clause 1 a) GDPR.

You can revoke your consent to dispatch and unsubscribe from the newsletter at any time. You can declare revocation by clicking on the link provided in every e-mailed newsletter, or via e-mail to [marketing@btelligent.com], or through a message to the contact details provided in the legal notice.

Please note that we evaluate your user behaviour when sending the newsletter. For such evaluations, the sent e-mails contain tracking pixels representing single-pixel image files stored at our website. As part of evaluation, we associate the data mentioned in paragraph 3 and the tracking pixels with your e-mail address and an individual ID. With the data obtained in this manner, we create a user profile to tailor the newsletter to your individual interests. In this process, we register the time at which you read our newsletter, as well as the links which you click in it,  and use this to infer your personal interests. We associate these data with actions performed by you at our website.

At any time, you can prevent this tracking by disabling the display of images in your e-mail program by default. In this case, the newsletter is not fully displayed, and you might not be able to use all functions. If you manually choose to have the images displayed, the tracking mentioned above is enabled.

If you any concern about your personal data, please feel free to contact us via this form.

f. LinkedIn Insight Tag

Our website uses the LinkedIn Insight Tag conversion tool by LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland (hereinafter LinkedIn) in cooperation with the parent company LinkedIn Corporation, 1000 W. Maude Avenue, Sunnyvale, CA 94085, USA.

This tool creates a cookie in your web browser to allow collection of data such as the following:

• URLs and viewed pages
• Referrer URL
• IP address
• Device and browser properties (user agent)
• Time stamp

These data are collected by LinkedIn, encrypted, anonymized or pseudonymized, and deleted after a short time. LinkedIn does not share any personal data with b.telligent here, but only offers anonymized reports on the website target group (demographic data) and ad performance. In addition, LinkedIn offers re-targeting for website visitors via the Insight tag.

We use these data to display targeted advertising, also outside our own website, without you being identified as a website visitor. This way, we are able to provide relevant content for our audiences. The legal basis for this is your consent to the use of cookies during collection of your data, Article 6, Paragraph 1, Clause 1 a) GDPR. Because anonymised reports and demographic data received by us have no impact on personal data, no justification based on data protection laws is required. If personal data do provide us with information about user behaviour at our own website, the legal basis for this is our legitimate interest within the meaning of Article 6, Paragraph 1, Clause 1 f) GDPR.

More information about the LinkedIn Insight tag can be found here. The data privacy policy of LinkedIn also provides more information about data collection and use, as well as options and rights to protect your privacy. If you are logged in at LinkedIn, you can deactivate data collection at any time. You will find instructions here.

If you want to remove the LinkedIn Insight tag at our website, deactivate the Marketing field in our cookie settings.

Your data are collected by LinkedIn, and processed and deleted in accordance with the information it has provided (refer to the link provided further above). More information on transfer of data outside the EU is provided here.

g. Use of Microsoft Forms

We use the Microsoft Forms service on our website to conduct surveys (operator: Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA). With its “Forms” solution, Microsoft offers web-based survey solutions to obtain the information required to make informed decisions. If you would like to take part in the b.telligent survey, we will collect the following data from you via the Microsoft Forms application, which will be transmitted to us:

• Name
• Company name
• Position in the company
• Email address
• If applicable, other information for the respective survey

We use this data to conduct the survey and to inform you about the survey and its results. In order to ensure an adequate level of data protection when transferring your data to a third country, we have agreed standard data protection clauses with Microsoft, which have been issued by the European Commission for this purpose. You can obtain a copy of this agreement from us on request. Please contact us using the contact details above.
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Your data is processed on the legal basis of Art. 6 para. 1 sentence 1 a) GDPR, i.e. with your consent and Art. 6 para. 1 sentence 1 f) GDPR (balancing of interests) in our interest to be able to provide you with the survey on our website.
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Personal data that you provide independently of a contract for one-time participation in the survey will only be processed by b.telligent for the proper execution of the survey.
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Your data will be deleted after the survey has been completed, unless there is another legal basis for further processing.
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Further information on the purpose and scope of data collection and its processing by Microsoft can be found here.

a. Which Cookies Do We Use?

Our website's technology includes a use of cookies. These are small text files sent from our web server to your browser during your visit to our website, and stored by the browser on your computer, tablet or smartphone for later retrieval.

b. Disabling Cookies

By way of your browser settings, you can yourself decide whether cookies can be enabled and fetched. For example, you can completely disable storage of cookies by your browser, or limit storage to certain websites, or configure your browser so that it automatically notifies you and requests your confirmation when a cookie needs to be set. You can block or delete individual cookies. For technical reasons, however, this might impair the functionality of some of our website's features.

We consider it important to optimize our website and thereby make it more appealing for our visitors. For this, we need to know how our visitors like which parts of the website.

Our website uses Google Analytics, a web analysis service of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google"). Google Analytics also uses cookies, i.e. text files stored on your terminal device to enable analysis of website usage by you. Information generated by a cookie about your use of this website is usually transmitted to a Google server in the United States and stored there. IP anonymization is activated on our website, so that your IP address is truncated in advance by Google within member states of the European Union or in other states which are party to the agreement on the European Economic Area. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and truncated there. Google uses this information on our behalf to evaluate your use of the website, compile reports on website activity, and provide us as the website's operator with further services relating to website and Internet usage.

The IP address sent from your browser within the framework of Google Analytics is not merged with other data by Google.

You can prevent storage of cookies by appropriately setting your browser software; in this case, however, please note that you might not be able to fully use all functions offered by this website.

In addition, you can prevent data generated by the cookie and relating to your use of the website (including your IP address) from being collected and processed by Google, by downloading and installing a browser plug-in from this link.

Google's data privacy policy can be found here.

To ensure adequate data protection during transfer of your data to a third country, we and Google have agreed standard data protection clauses issued by the European Commission for this purpose. You can request and obtain a copy of this agreement from us. For this, please contact the address specified above. Your data are processed on the legal basis of Article 6 Paragraph 1 Clause 1 f) GDPR (balancing of interests) and in our interest in evaluating how our website is used, and employing the results to adapt and optimize our website.

Your data accumulated in the context of Google Analytics are deleted after 14 months.

Our website makes use of the DoubleClick marketing service by Google. DoubleClick by Google is a service from Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google") allowing us to present you with relevant advertisements. DoubleClick by Google also uses cookies, i.e. text files stored on your terminal device and used to control the playout of relevant advertising for you. Cookies are used to assign your browser a unique identification number which serves to determine, for example, which ads were displayed in your browser, and which ads you decided to open. Use of DoubleClick cookies enables Google and partner websites in the advertising network to place ads based on your previous visits to our and other websites in the Internet. The information generated by the cookies is transferred by Google for the purpose of evaluation to a server in the United States, and stored there. The data mentioned in Item 3 a) of this statement are also communicated.

You can prevent storage of cookies by setting your browser software accordingly. In addition, you can prevent data generated by cookies and relating to your use of the website from being collected and processed by Google, by downloading and installing a browser plug-in for deactivating personalized ads from this link.

More information on the purpose and scope of data collection and processing by Google's DoubleClick is provided in Google's data privacy policy: Also provided here is further information about your related rights as well as your options for protecting your privacy.

To ensure adequate data protection during transfer of your data to a third country, we and Google have agreed standard data protection clauses issued by the European Commission for this purpose. You can request and obtain a copy of this agreement from us. For this, please contact the address specified above.

In addition, Google LLC continues to process personal data of European citizens in accordance with the privacy shield agreement, as long as Google LLC maintains self-certification for this agreement.

Google's current status of certification in accordance with the EU-U.S. privacy shield agreement can be viewed here.

Your data are processed on the legal basis of Article 6 Paragraph 1 Clause f) GDPR (balancing of interests) and in our interest in being able to display relevant ads to you within Google's advertising network.

Our website makes use of the marketing service of HubSpot Inc. (25 First Street, 2nd Floor, Cambridge, MA 02141, USA; "HubSpot").

We employ HubSpot to manage our business contacts, as well as optimize our services and offers for our customers and interested parties.

HubSpot also uses cookies, i.e. text files which are stored on your terminal device. The information generated by the cookies is transferred to a HubSpot server in the United States, and stored there. HubSpot uses this information on our behalf to evaluate your use of the website, as well as optimize our services and offers for you.

You can prevent storage of cookies by appropriately setting your browser software; in this case, however, please note that you might not be able to fully use all functions offered by this website.

The data privacy policy of HubSpot can be found here.

On 16th July 2020, the European Court of Justice declared the EU-US privacy shield agreement invalid. HubSpot and b.telligent have concluded standard contractual clauses of the EU commission. We rely on these standard contractual clauses for data transfers.

In addition, HubSpot Inc. continues to process personal data of European citizens in accordance with the privacy shield agreement, as long as HubSpot Inc. maintains self-certification for this agreement.

HubSpot's current status of certification in accordance with the EU-U.S. privacy shield agreement can be viewed here:

Your data are processed on the legal basis of Article 6 Paragraph 1 Clause 1 f) GDPR (balancing of interests) and in our joint interest in optimizing our services and offers for you.

Our website uses videos and plug-ins from YouTube. YouTube is a service provided by YouTube LLC (901 Cherry Ave., San Bruno, CA 94066, USA; "YouTube"). YouTube LLC is a subsidiary of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google").

We use YouTube's advanced data privacy mode. This means that when our website is visited, only an image (thumbnail) of the embedded video is invoked from YouTube and Google, and only the data mentioned in Item 3 a) of this policy are communicated to YouTube and Google.

Only when you open the video by clicking on it are further data transmitted to YouTube and Google, and cookies are set by these third parties. If you have logged into a YouTube or Google account, additional data can be associated directly with your account via the video invocation, depending on your account settings. If you do not desire such assignments to your profile, you must remain logged out of your Google account.

To ensure adequate data protection during transfer of your data to a third country, we and Google LLC have agreed standard data protection clauses issued by the European Commission for this purpose. You can request and obtain a copy of this agreement from us. For this, please contact the address specified above. In addition, Google LLC continues to process personal data of European citizens in accordance with the privacy shield agreement, as long as Google LLC maintains self-certification for this agreement.

Google's current status of certification in accordance with the EU-U.S. privacy shield agreement can be viewed here:

More information about the purpose and scope of data collection and processing by Google is provided in Google's data privacy policy: Also provided here is further information about your related rights as well as your options for protecting your privacy.

Your data are processed on the legal basis of Article 6 Paragraph 1 Clause f) GDPR (balancing of interests) and in our interest in providing you with videos on our website while simultaneously relieving our servers.

For the purpose of making this website available and for the purposes mentioned previously, your data are relayed under certain circumstances to technical service providers who support us (e.g. website hosting and support, content delivery networks), and who, needless to say, we have carefully selected and appointed in writing. These service providers are bound by our instructions and regularly monitored by us.

Relay of your data to other third parties otherwise takes place only insofar as expressly noted in this data privacy policy, or insofar as we are required to do so by law.

We provide you with free whitepapers/checklists on the website, which are associated with a high economic effort for us. These whitepapers/checklists can therefore only be downloaded in return for providing the following data in conjunction with advertising consent:

• First name and last name
• Company
• Department

We also use the data to track the popularity of the whitepapers/checklists and to contact you regarding the content of the whitepapers/checklists, their technical functionality and for updates.

The permissibility of the processing is based on Art. 6 (1) p. 1 b) DSGVO, according to which the processing is lawful if it is necessary for the performance of a contract to which the data subject is a party, or for the performance of pre-contractual measures carried out at the request of the data subject.

The whitepaper/checklist will be provided to you upon request as part of a contractual relationship. The data collected by b.telligent is also necessary for the implementation of the contractual measure, as without it it is not possible to respond to the request.

b.telligent also uses the data for promotional purposes. The permissibility of this processing is based on Art. 6 para. 1 p. 1 a) DSGVO, according to which the processing is lawful if the data subject has given his/her consent to the processing of the personal data concerning him/her for one or more specific purposes.

Your data will be deleted after revocation of your consent, unless b.telligent has a legitimate interest in its continued storage. This may be the case if b.telligent has to continue to store your data due to a contract with you. In any case, only those data will continue to be stored that are really required to achieve the corresponding purpose. The provision of data is neither legally nor contractually required. Failure to provide it will mean that you will not be able to access the white papers.

You can revoke your consent to this processing by e-mail.

If you would like to participate in our competition for the WOD tickets, we will collect the following data from you:

• First and last name
• Company
• Field of activity in the company
• (professional) e-mail address
• (professional) telephone number

We use this data for the proper execution of the competition and to be able to contact you in case of a win. In addition, we use your data to contact you and to inform you about our offers.

Participation in the competition is voluntary. The legal basis for the data processing associated with this is Art. 6 para. 1 lit. a DSGVO (consent).

Responsible for the implementation of the competition is b.telligent Schweiz GmbH, Freigutstrasse 20, 8002 Zurich, info@btelligent.com.

The companies of the b.telligent group of companies (b.telligent Group Holding, b.telligent Germany, b.telligent Basel, b.telligent Austria) have access to this data. The data is not passed on to other recipients.

You have the right to require us to confirm whether personal data of relevance to you have been processed; if so, then you have a right to receive information about these personal data, as well as the individual details mentioned in Article 15 GDPR.

You have the right to require us to immediately rectify any incorrect data regarding your person and, if necessary, complete personal data which is incomplete (Article 16 GDPR).

You have the right to require us to immediately delete your personal data, insofar as one of the reasons detailed in Article 17 GDPR applies, for example, if data are no longer needed for the intended purposes (right to deletion).

You have the right to require us to restrict processing if one of the prerequisites mentioned in Article 18 GDPR is given, for example, if you have raised an objection against processing, for the duration of examination by us.

You have the right, for reasons arising from your specific situation, to object at any time to the processing of data concerning you on the basis of Article 6 Paragraph 1 Clause 1 e) or f) GDPR, or for purposes of direct marketing (Article 21 GDPR); additional details are provided further below.

You have the right to revoke consent granted by you to us at any time with effect for the future (right of revocation).

You have the right to obtain, in a structured, conventional and machine-readable format, the data which concern your person and which you provided to us. You can also transmit these data to other recipients or have the data communicated by us (right to data portability).

To exercise your rights, please send an e-mail to datenschutz@btelligent.com.

Irrespective of other administrative or judicial remedies, you have the right to appeal to a supervisory authority if you believe that the processing of data concerning your person breaches the GDPR (Article 77 GDPR). The supervisory authority in Bavaria is: Bayerisches Landesamt für Datenschutzaufsicht, Postfach 606, 91511 Ansbach, www.lda.bayern.de.

We furthermore employ technical and organizational security measures to protect acquired or collected personal data, especially against accidental or intentional manipulation, loss, destruction or raids by unauthorized persons. Our security measures are improved continuously in accordance with technological developments.

During use of our website, your personal data are encrypted using SSL/TLS technology to prevent access by unauthorized third parties.

March 2022

b.telligent Group Holding GmbH

You have the right, for reasons arising from your specific situation, to object at any time to the processing of data concerning you on the basis of Article 6 Paragraph 1 Clause 1 e) or f) GDPR, or for purposes of direct marketing (Article 21 GDPR).

We will then cease processing the data concerning your person, unless we can demonstrate compelling, defensible reasons for processing which outweigh your interests, rights and freedoms, or unless processing serves to assert, exercise or defend legal claims.

March 2022

b.telligent Group Holding GmbH