Protection of your personal data (henceforth: "data" in short) is a major concern for us. Provided next is information on which data are collected during your visit to our website, and how they are subsequently processed by us. Furthermore, we inform you about your rights, as well technical and organizational measures taken by us to ensure protection during processing of your data.

The data controller within the meaning of the general data protection regulations (GDPR), and also the service provider within the meaning of the Digital Services Act (DSA) is b.telligent Group Holding GmbH, Walter-Gropius-Straße 17, 80807 Munich (henceforth termed "b.telligent" or "we" in short).

Any questions or comments about this data privacy policy, or generally regarding data protection, should be submitted to the above-mentioned address or via e-mail to: datenschutz@btelligent.com.

The data protection officer at b.telligent can be contacted as follows:

b.telligent Deutschland GmbH
- c/o data protection officer -
Walter-Gropius-Straße 17
DE 80807 Munich
E-mail: datenschutz@btelligent.com

The scope, type of collection and utilization of your data vary according to whether you visit our website only to fetch information, or whether you make use of our website's offers which require further data about you, e.g. when arranging an appointment or ordering a ticket for an event:

a. Use for information

During use of our website purely for informative purposes, you never need to specify any personal data.

In this case, we just collect and utilize those data of yours which are sent automatically to us by your Internet browser, such as:

• Date and time of invoking our web pages
• Browser type
• Browser settings
• Your operating system
• The web page last visited by you
• The transferred amount of data and access status (file transferred, file not found etc.)
• Your IP address

During visits for informative purposes, these data are processed by us exclusively anonymously. This is done to ultimately allow the use of web pages requested by you, and to monitor whether our web pages are displayed to you optimally. Processing takes place on the legal basis of Article 6 Paragraph 1 Clause 1 f) GDPR, and in our interest to display our website to you reliably and with a minimum of disruption.

We store the IP address as well as the remaining data accumulated during use for informative purposes for a period of 4 weeks; personal data are not evaluated, only website usage is analyzed statistically as described further below in this data privacy policy.

b. Arranging an appointment or registering for a webinar (without involving Cvent - for events via Cvent, refer to Item c)

When you contact us via our appointment form or register for a webinar by b.telligent, we collect the following data from you:

• Title (Mr. / Mrs.)
• First name and surname
• E-mail address
• Company (optional during arrangement of appointments)
• Position (optional during arrangement of appointments)
• Phone (optional)
• Preferred means of contact to arrange appointments (e-mail / phone)
• Your message for arranging an appointment

We use these data to respond to your enquiries by e-mail and, if necessary, by phone, or to register you for webinars. On the basis of the details you provide, we can also personalize our responses to you, and provide you with information of relevance to your company and position. For participation in events via Cvent, also refer to notes on data processing under Item c).

If your inquiry concerns a current contractual relationship between us, or you are interested in concluding a contract, your data are processed on the legal basis of Article 6 Paragraph 1 Clause b) GDPR (contract management).

We use the service provider Livestorm (Livestorm SAS, 24, rue Rodier, 75009 Paris) to organise webinars. When you register for a webinar, Livestorm receives your personal data and uses it to provide the online webinar. Livestorm will share your information with us. We also need this information to deliver the webinar. You can find Livestorm's privacy policy here.

Otherwise, your data are processed on the legal basis of Article 6 Paragraph 1 Clause f) GDPR (balancing of interests) and in our interest in being able to answer your enquiries with relevant information, to conduct desired webinars and to fulfil appointments.

Data collected via the contact form and during communications in response to enquiries are stored by us for the period over which communications take place and your enquiries are processed. After that, your contact details are deleted, unless their storage is necessary for legal reasons (e.g. statutory retention periods for business letters, currently 6 to 10 years) or permitted by your consent.

c. Booking an event via Cvent

Our website provides information about events offered by us. We also offer you the possibility of booking our events via the Cvent platform. The Cvent platform is operated by Cvent Deutschland GmbH (c/o TMF Deutschland AG, Thurn-und-Taxis-Platz 6, 60313 Frankfurt) in cooperation with the parent company Cvent Inc. (1765 Greensboro Station Place, 7th Floor, Tysons Corner, VA 22102 USA).

When you register for an event via Cvent's website, Cvent forwards us details about your booking as well as the following data about you: Name, company, address, e-mail address, telephone number, billing information.

We process these data subsequently for the purpose of fulfilling the event participation contract with you.

The data privacy policy of Cvent can be found here.

To ensure adequate protection of your data during their transfer to Cvent Inc. in a third country, we and Cvent have agreed standard data protection clauses issued by the European Commission for this purpose. You can request and obtain a copy of this agreement from us. For this, please contact the address specified above.

For preparation and execution of contracts concerning event participation, your data are processed on the legal basis of Article 6 Paragraph 1 Clause 1 b) GDPR.

Data collected during booking of events/appointments are stored until the contractual and/or statutory retention periods (currently 6 to 10 years) have been completed.

d. Our career portal

Via our website's career portal, you can apply for job vacancies at b.telligent. Here we make use of a service from softgarden e-recruiting GmbH (Tauentzienstraße 14, 10789 Berlin; "softgarden").

Our career pages employ a plug-in from softgarden to facilitate the application process for you. When a web page displaying a job vacancy is invoked, softgarden is notified by the integrated plug-in that you are viewing that page, and also receives data as described in Item 3 a) of this statement.

More information on processing of data in application processes and integration of softgarden is provided in a separate data privacy policy of ours.

Data collected during application processes are used by us to manage these processes, as well as analyze and evaluate our recruiting procedures. If an applicant is recruited, their data are stored at softgarden for the duration of the employment.

e. Talent pool

If your application was rejected or if you use the "Contact" button, you can have yourself included in our talent pool. When a similar or otherwise suitable vacancy arises, we will then contact you about it. Inclusion in the talent pool takes place on a voluntary basis through use of an opt-in link. The legal basis for this is the data subject's consent to inclusion in the talent pool within the meaning of Article 6 Paragraph 1 Clause a) GDPR. You can revoke this consent to be included in the pool at any time (see Item 13, "Your rights").

f. Newsletter

With your consent, you can subscribe to our newsletter which informs you about our current interesting offers. The advertised goods and services are mentioned in the declaration of consent, and usually encompass all the content related to b.telligent's performance and product portfolio, as well as updates from the BI world, such as customer relationship management, data warehouse, big data, data science, cloud technologies, etc.

We use a double opt-in procedure for subscriptions to our newsletter: After you register, we send you an e-mail to the specified address, asking you to confirm that you want to receive the newsletter. If you do not confirm your registration within 7 days, your information is automatically deleted. In addition, we store your assigned IP addresses, as well as the times of registration and confirmation. The purpose of this procedure is to be able to prove your registration and, if necessary, investigate potential misuse of your personal data.

Mandatory information for subscription to the newsletter includes your e-mail address, first name, last name, title and company. This information is used to personally address you. After your confirmation, we will store your information for the purpose of dispatching the newsletter. The legal basis for this is Article 6 Paragraph 1 Clause 1 a) GDPR.

You can revoke your consent to dispatch and unsubscribe from the newsletter at any time. You can declare revocation by clicking on the link provided in every e-mailed newsletter, or via e-mail to [marketing@btelligent.com], or through a message to the contact details provided in the legal notice.

Please note that we evaluate your user behaviour when sending the newsletter. For such evaluations, the sent e-mails contain tracking pixels representing single-pixel image files stored at our website. As part of evaluation, we associate the data mentioned in paragraph 3 and the tracking pixels with your e-mail address and an individual ID. With the data obtained in this manner, we create a user profile to tailor the newsletter to your individual interests. In this process, we register the time at which you read our newsletter, as well as the links which you click in it,  and use this to infer your personal interests. We associate these data with actions performed by you at our website.

At any time, you can prevent this tracking by disabling the display of images in your e-mail program by default. In this case, the newsletter is not fully displayed, and you might not be able to use all functions. If you manually choose to have the images displayed, the tracking mentioned above is enabled.

If you any concern about your personal data, please feel free to contact us via this form.

g. LinkedIn Insight Tag

Our website uses the LinkedIn Insight Tag conversion tool by LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland (hereinafter LinkedIn) in cooperation with the parent company LinkedIn Corporation, 1000 W. Maude Avenue, Sunnyvale, CA 94085, USA.

This tool creates a cookie in your web browser to allow collection of data such as the following:

• URLs and viewed pages
• Referrer URL
• IP address
• Device and browser properties (user agent)
• Time stamp

These data are collected by LinkedIn, encrypted, anonymized or pseudonymized, and deleted after a short time. LinkedIn does not share any personal data with b.telligent here, but only offers anonymized reports on the website target group (demographic data) and ad performance. In addition, LinkedIn offers re-targeting for website visitors via the Insight tag.

We use these data to display targeted advertising, also outside our own website, without you being identified as a website visitor. This way, we are able to provide relevant content for our audiences. The legal basis for this is your consent to the use of cookies during collection of your data, Article 6, Paragraph 1, Clause 1 a) GDPR. Because anonymised reports and demographic data received by us have no impact on personal data, no justification based on data protection laws is required. If personal data do provide us with information about user behaviour at our own website, the legal basis for this is our legitimate interest within the meaning of Article 6, Paragraph 1, Clause 1 f) GDPR.

More information about the LinkedIn Insight tag can be found here. The data privacy policy of LinkedIn also provides more information about data collection and use, as well as options and rights to protect your privacy. If you are logged in at LinkedIn, you can deactivate data collection at any time. You will find instructions here.

If you want to remove the LinkedIn Insight tag at our website, deactivate the Marketing field in our cookie settings.

Your data are collected by LinkedIn, and processed and deleted in accordance with the information it has provided (refer to the link provided further above). Es gibt hierzu keinen Link oben More information on transfer of data outside the EU is provided here.

h. Participation in the MarTech Pulse Check contest

If you intend to participate in our MarTech Pulse Check, we collect the following data from you:

• First name and surname
• Company
• Role at the company
• E-mail address
• Phone number

We use these data to be able to contact you after successful completion of the MarTech Pulse Check with regard to distribution of the prize among the winners. In addition, we use the data in the categories comprising "company" and "role" to gain relevant insights from the MarTech Pulse Check and classify them according to context. The results of the MarTech Pulse Check are published anonymously in the e-book titled The Next Generation of CRM – May the MarTech be with you, and made available to all participants in the online survey.

Personal data which you provide independently of a contract for one-time participation in a contest are processed by b.telligent only for proper management of the contest, in particular for determination and notification of winners.

The legal basis for the associated data processing is Article 6 Paragraph 1 Clause 1a) GDPR (consent).

Your data are deleted after completion of the contest, unless there is another legal basis for further processing.

a. Which cookies do we use?

Our website's technology includes a use of cookies. These are small text files sent from our web server to your browser during your visit to our website, and stored by the browser on your computer, tablet or smartphone for later retrieval.

Our website makes use of the following cookies

[fe_typo_user]: This cookie is used only on the page which has our contact form, and is set as a temporary cookie to allow use of the contact form. It contains an alphanumeric sequence as an identifier. The cookie is stored only until the end of the session, and is a first-party cookie, i.e. one controlled from our website.

[cookienotification_hidden]: This cookie is used to store cookie settings, and indicates the option you selected. It contains the entry "yes", and is stored until the end of the session. This cookie is a first-party cookie controlled from our website.

Cookie usage for Google Analytics (details are provided below)

[__ga]: This cookie is part of Google Analytics and serves for statistical analysis of user behaviour at our website. It contains individual Google Analytics ID numbers, and is stored for two years. This cookie is a first-party cookie controlled from our website.

[__gid]: This cookie is part of Google Analytics and serves for statistical analysis of user behaviour at our website. It contains individual Google Analytics ID numbers, and is stored for 24 hours. This cookie is a first-party cookie controlled from our website.

[_gat]: This cookie is part of Google Analytics and serves for statistical analysis of user behaviour at our website. The cookie serves to control the rate of requests sent by users to the website. It typically contains a number, and is stored for 1 minute. The cookie is a first-party cookie controlled from our website.

Cookie usage for HubSpot (details are provided below)

[__hstc]: This cookie is part of the HubSpot service and serves as the main cookie for visitor registration. It indicates the domain, user token, first time stamp (of first visit), last time stamp (of last visit), current time stamp (of current visit) and session number (incremented on each subsequent session); it is stored for two years. The cookie is a first-party cookie controlled from our website.

[__hssrc]: This cookie is part of the HubSpot service. It is set every time HubSpot changes the session cookie. It contains a value of "1", and is used to determine whether the user has restarted their browser. If this cookie is absent at the time of cookie administration, HubSpot can assume that the session is a new one. The cookie is stored until the end of the session. The cookie is a first-party cookie controlled from our website.

[__hssc]: This cookie is part of the HubSpot service and is used to record sessions. The cookie makes it possible to determine whether the session number and time stamp in the [__hstc] cookie need to be increased. It indicates the domain, number of page views (the view count is incremented each time a page is viewed in a session) and the time stamp for session start. The cookie is saved for 30 minutes. It is a first-party cookie controlled from our website.

[cfduid]: This cookie is used by the Cloudflare content delivery network employed by HubSpot to deliver its service. By means of this cookie, Cloudflare identifies users who employ a shared IP address in order to respectively set and apply individual security restrictions. It contains an individual ID number and is stored for 1 year. The cookie is a third-party cookie controlled from the service provider HubSpot.

[__cfruid]: This cookie is set by the HubSpot's content delivery network (CDN) in accordance with its rate limit policy.

[hubspotutk]: This cookie stores the visitor's browser ID. It is passed to HubSpot during form submission, and used in the de-duplication of contacts. It contains an opaque GUID to represent the current visitor. The cookie expires after 13 months.

[messagesUtk]: This cookie is used to recognize visitors who interact with the chat function. If a visitor leaves the website without having been added as a contact, this cookie is linked to the browser. If this visitor then uses the chat feature at a later stage, the conversation history is re-loaded.

[hs-messages-is-open]: This cookie is used to determine if the chat widget is open for future visits. It is set in the visitor's browser when a new chat is started. In case of inactivity, the chat is closed. A chat closed manually is prevented from re-opening automatically. This cookie expires after 30 minutes.

[hs-messages-hide-welcome-message]: This cookie is used to prevent the chat widget's welcome message from being displayed again the same day after closure. The cookie expires after one day.

[__hs_do_not_track]: This cookie is stored to prevent the HubSpot tracking code from sending information to HubSpot if there is no opt-in from the user.

Cookie usage for Survey Monkey

[ep201]: This cookie is set for load balancing, and serves for misuse prevention as well as troubleshooting in the context of user tracking. The cookie is only needed per session and is deleted after one hour.

[ep202]: This cookie serves as a unique user ID for A/B-tests of new functions. It is stored for 90 days.

[RP_XXXXXXXX]: This cookie queries a terminal device's settings, such as display and language, once in order to optimize the relevant functions.

[sso_user]: This cookie determines whether an authentication query should take place with certain respondents if the account holder requires authentication. The storage period is 90 days.

[CX_XXXXXXXX] and [P_XXXXXXX]: This cookie is used to track whether pop-up surveys have already been conducted. One or both cookies are used depending on whether participation in a survey took place or not. This prevents pop-ups from being displayed again. The storage period is 1 year.

[sm_ir]: In the case of surveys with immediate results, this cookie is used to enable reporting of data to the survey's creator. The cookie is deleted at the end of the session.

[smcx_{{widget_id}}}_last_shown_at Functional Session]: This cookie is used to detect whether a user has already received a pop-up invitation, widget or survey pop-up before interaction with the user. This is to prevent a user from receiving the same invitation several times. The cookie is deleted at the end of the session.

[ep203]: This cookie allows the system to uniquely identify browsers and devices in order to prevent account sharing. Devices identified as sharing accounts are not permitted under our terms of use. The storage period is 90 days.

Cookie usage for "LinkedIn Insights Tag"

[UserMatchHistory]: This cookie is used to help LinkedIn Ads measure advertising performance. The storage period is 30 days.

[AnalyticsSyncHistory]: This cookie is used to store information about when a synchronisation has taken place with the lms_analytics cookie for users in the designated countries. The storage period is 30 days.

[li_oatml]: This cookie is used to identify LinkedIn members outside of LinkedIn for advertising and analytics purposes outside of the designated countries and, for a limited time, for advertising in the designated countries. The retention period is 30 days.

[lms_ads]: This cookie is used to identify LinkedIn members outside of LinkedIn in the designated countries for advertising. The storage period is 30 days.

[lms_analytics]: This cookie is used to identify LinkedIn members in the designated countries for analytics. The storage period is 30 days.

[li_fat_id]: This cookie is used to enable retargeting, analytics and convercion tracking information. The storage period is 30 days.

[li_sugr]: This cookie is used to perform probabilistic matching of a user's identity outside of the intended countries. The storage period is 90 days.

[U]: Browser identifier for users outside the designated countries. The storage period is 90 days.

[_guid]: This cookie is used to identify a LinkedIn member for advertising via Google Ads. The storage period is 90 days.

[BizographicsOptOut]: This cookie is used to determine if an opt-out status exists for third-party tracking. The status is stored for 10 years.

[li_gc]: This cookie is used to store visitors' consent to the use of cookies for non-essential purposes. The storage period is 2 years.

Cookie usage for LinkedIn "Embedded Share Button"

[lang]: This cookie is used by LinkedIn to set the default localization/language for a pop-up. This cookie is deleted after the session ends.

[lidc]: This cookie is used by LinkedIn to optimize selection of data centres when the "Share" button is pressed. The cookie is stored for 24 hours.

[lissc]: This cookie is used to ensure that the correct "SameSite" attribute is present for all LinkedIn cookies in a browser. The storage period is 1 year.

[bcookie]: This cookie uniquely identifies devices (browsers) which access LinkedIn in order to detect misuse on the platform. The storage period is 2 years.

[li_mc]: Used as a temporary cache to avoid database queries for a member's consent to use non-essential cookies, as well as to keep the consent information on the client side. The storage period is 2 years.

[s_tslv]: This cookie from Adobe Analytics is used to store and retrieve the time since the last visit in Adobe Analytic. The cookie is stored for 6 months.

[s_tp] and [s_ips] and [s_ppv]: This cookie from Adobe Analytics measures the percentage of pages visited within the domain. The storage period is 2 years.

[s_pltp]: This cookie provides the value of the page name (URL) for use by Adobe Analytics. The cookie is deleted after the session ends.

[mbox]: This cookie is used by Adobe Target to analyse the relevance of online content. The storage period is 180 days.

[at_check]: Used to determine whether a visitor has accepted the use of cookies for Adobe Target. The cookie is deleted after the session ends.

[s_fid]: Unique identifier for Adobe Analytics. The storage period is 180 days.

[liap]: Used by non-www.domains to indicate the logged-in status of a member. The storage period is 1 year.

[gpv_pn]: This cookie is used to store and retrieve the previously visited page in Adobe Analytics to analyse page navigation. The storage period is 6 months.

[s_cc]: Used to determine whether cookies are enabled for Adobe Analytics. The cookie is deleted after the session ends.

[s_plt]: This cookie measures the loading time of the previously accessed website. The cookie is deleted after the session ends.

[_gid]: Google Analytices cookie for user identification. The storage period is 24 hours.

[s_sq]: This cookie is used by Adobe Analytics to store information about the previous link the user clicked on in Adobe Analytics. The cookie is deleted after the session ends.

[_ga]: Cookie for user identification for Google Analytics. The storage period is 2 years.

Further information on LinkedIn's cookies can be found here.

Cookie Usage for Microsoft "Embedded Forms"

[AADNonce.forms]: This cookie contains a unique idnetifier of an authentication session to prevent Micosoft Forms replays. This cookie is deleted after the session ends.

[DcLcid]: This cookie records the preferred language settings. The storage period is 90 days.

[MS0]: This cookie is used to identify a user session. The storage period is 90 days.

[MSFPC]: This cookie is used to collect and statistically analyse anonymous and aggregated service usage data. The storage period is 1 year.

[MUID]: This cookie is used to identify various anonymous users. The storage period is 1 year.

[_RequestVerificationToken]: This cookie is used by security statements to prevent forgery. The cookie is deleted after the session ends.

[AADAuth.forms]: This cookie contains a Microsoft Cloud (Azure) verification token. The storage period is 90 days.

[AADAuthCode.forms]: This cookie contains an authentication code used to redeem Azure Active Directory authentication tokens. The storage period is 90 days.

[AADSID.forms]: This cookie contains a Microsoft Cloud (Azure) authentication session ID. The storage period is 90 days.

[ADDState.forms]: This cookie contains an authentication state to indicate whether the user is authenticated. The storage period is 90 days.

[usenewauthrollout]: This cookie contains information regarding the authentication option. The storage period is 30 days.

[FormsWebSessionId]: This cookie contains information regarding Microsoft Form session IDs. It is stored for 30 days.

[mslocale]: This cookie contains language and country information of the user. The storage period is 30 days.

[mbox]: This cookie allows us to test which content is most interesting for visitors to the website. The storage period is 2 weeks.

[LPSID-SiteID]: This cookie is used to identify a session of the user. The cookie is deleted after the session ends.

[s_ecid]: This cookie is used to enable permanent ID tracking in 1st party status. The storage period is 2 years.

[LPVID]: This cookie is used as a visitor ID. The storage period is 1 year.

[_mkto_trk]: This cookie is linked to an email marketing service from Marketo. This tracking cookie allows a website to link visitor behaviour to the recipient of an email marketing campaign in order to measure the effectiveness of the campaign. The storage period is 2 years.

[s_fid]: This cookie is used as a "fallback" visitor ID and contains a randomly generated unique ID. The storage period is 5 years.

[MC1]: This cookie is used to identify individual web browsers and is used for advertising, website analytics and other operational purposes. The storage period is 1 year.

[s_nr]: This cookie contains the date of the visit to the website and indicates whether it is a new or returning visitor. The storage period is 2 years.

[MSCC]: This cookie contains the Microsoft Consent user selections. The storage period is 6 months.

[ANON]: This cookie contains a unique identifier derived from your Microsoft account that is used for advertising, personalisation and operational purposes. It is also used to preserve your choice to opt-out of interest-based advertising from Microsoft if you have linked opt-out to your Microsoft account. This cookie is used to identify a unique visitor. It is stored for 30 days.

[MCo]: This cookie detects whether cookies are enabled in the browser. The storage period is 1 year.

[AMCV_EA76ADE95776D2EC7F000101%40AdobeOrg]: This cookie is used to identify a unique visitor. The storage period is 2 years.

b. Disabling cookies

By way of your browser settings, you can yourself decide whether cookies can be enabled and fetched. For example, you can completely disable storage of cookies by your browser, or limit storage to certain websites, or configure your browser so that it automatically notifies you and requests your confirmation when a cookie needs to be set. You can block or delete individual cookies. For technical reasons, however, this might impair the functionality of some of our website's features.

We consider it important to optimize our website and thereby make it more appealing for our visitors. For this, we need to know how our visitors like which parts of the website.

Our website uses Google Analytics, a web analysis service of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google"). Google Analytics also uses cookies, i.e. text files stored on your terminal device to enable analysis of website usage by you. Information generated by a cookie about your use of this website is usually transmitted to a Google server in the United States and stored there. IP anonymization is activated on our website, so that your IP address is truncated in advance by Google within member states of the European Union or in other states which are party to the agreement on the European Economic Area. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and truncated there. Google uses this information on our behalf to evaluate your use of the website, compile reports on website activity, and provide us as the website's operator with further services relating to website and Internet usage.

The IP address sent from your browser within the framework of Google Analytics is not merged with other data by Google.

You can prevent storage of cookies by appropriately setting your browser software; in this case, however, please note that you might not be able to fully use all functions offered by this website.

In addition, you can prevent data generated by the cookie and relating to your use of the website (including your IP address) from being collected and processed by Google, by downloading and installing a browser plug-in from this link.

Google's data privacy policy can be found here.

To ensure adequate data protection during transfer of your data to a third country, we and Google have agreed standard data protection clauses issued by the European Commission for this purpose. You can request and obtain a copy of this agreement from us. For this, please contact the address specified above. Your data are processed on the legal basis of Article 6 Paragraph 1 Clause 1 f) GDPR (balancing of interests) and in our interest in evaluating how our website is used, and employing the results to adapt and optimize our website.

Your data accumulated in the context of Google Analytics are deleted after 14 months.

Our website makes use of the DoubleClick marketing service by Google. DoubleClick by Google is a service from Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google") allowing us to present you with relevant advertisements. DoubleClick by Google also uses cookies, i.e. text files stored on your terminal device and used to control the playout of relevant advertising for you. Cookies are used to assign your browser a unique identification number which serves to determine, for example, which ads were displayed in your browser, and which ads you decided to open. Use of DoubleClick cookies enables Google and partner websites in the advertising network to place ads based on your previous visits to our and other websites in the Internet. The information generated by the cookies is transferred by Google for the purpose of evaluation to a server in the United States, and stored there. The data mentioned in Item 3 a) of this statement are also communicated.

You can prevent storage of cookies by setting your browser software accordingly. In addition, you can prevent data generated by cookies and relating to your use of the website from being collected and processed by Google, by downloading and installing a browser plug-in for deactivating personalized ads from this link.

More information on the purpose and scope of data collection and processing by Google's DoubleClick is provided in Google's data privacy policy: Also provided here is further information about your related rights as well as your options for protecting your privacy.

To ensure adequate data protection during transfer of your data to a third country, we and Google have agreed standard data protection clauses issued by the European Commission for this purpose. You can request and obtain a copy of this agreement from us. For this, please contact the address specified above.

In addition, Google LLC continues to process personal data of European citizens in accordance with the privacy shield agreement, as long as Google LLC maintains self-certification for this agreement.

Google's current status of certification in accordance with the EU-U.S. privacy shield agreement can be viewed here.

Your data are processed on the legal basis of Article 6 Paragraph 1 Clause f) GDPR (balancing of interests) and in our interest in being able to display relevant ads to you within Google's advertising network.

Our website makes use of the marketing service of HubSpot Inc. (25 First Street, 2nd Floor, Cambridge, MA 02141, USA; "HubSpot").

We employ HubSpot to manage our business contacts, as well as optimize our services and offers for our customers and interested parties.

HubSpot also uses cookies, i.e. text files which are stored on your terminal device. The information generated by the cookies is transferred to a HubSpot server in the United States, and stored there. HubSpot uses this information on our behalf to evaluate your use of the website, as well as optimize our services and offers for you.

You can prevent storage of cookies by appropriately setting your browser software; in this case, however, please note that you might not be able to fully use all functions offered by this website.

The data privacy policy of HubSpot can be found here.

On 16th July 2020, the European Court of Justice declared the EU-US privacy shield agreement invalid. HubSpot and b.telligent have concluded standard contractual clauses of the EU commission. We rely on these standard contractual clauses for data transfers.

In addition, HubSpot Inc. continues to process personal data of European citizens in accordance with the privacy shield agreement, as long as HubSpot Inc. maintains self-certification for this agreement.

HubSpot's current status of certification in accordance with the EU-U.S. privacy shield agreement can be viewed here:

Your data are processed on the legal basis of Article 6 Paragraph 1 Clause 1 f) GDPR (balancing of interests) and in our joint interest in optimizing our services and offers for you.

Our website uses videos and plug-ins from YouTube. YouTube is a service provided by YouTube LLC (901 Cherry Ave., San Bruno, CA 94066, USA; "YouTube"). YouTube LLC is a subsidiary of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google").

We use YouTube's advanced data privacy mode. This means that when our website is visited, only an image (thumbnail) of the embedded video is invoked from YouTube and Google, and only the data mentioned in Item 3 a) of this policy are communicated to YouTube and Google.

Only when you open the video by clicking on it are further data transmitted to YouTube and Google, and cookies are set by these third parties. If you have logged into a YouTube or Google account, additional data can be associated directly with your account via the video invocation, depending on your account settings. If you do not desire such assignments to your profile, you must remain logged out of your Google account.

To ensure adequate data protection during transfer of your data to a third country, we and Google LLC have agreed standard data protection clauses issued by the European Commission for this purpose. You can request and obtain a copy of this agreement from us. For this, please contact the address specified above. In addition, Google LLC continues to process personal data of European citizens in accordance with the privacy shield agreement, as long as Google LLC maintains self-certification for this agreement.

Google's current status of certification in accordance with the EU-U.S. privacy shield agreement can be viewed here:

More information about the purpose and scope of data collection and processing by Google is provided in Google's data privacy policy: Also provided here is further information about your related rights as well as your options for protecting your privacy.

Your data are processed on the legal basis of Article 6 Paragraph 1 Clause f) GDPR (balancing of interests) and in our interest in providing you with videos on our website while simultaneously relieving our servers.

We use SurveyMonkey's service on our website to conduct surveys. SurveyMonkey is a provider of web-based survey solutions to obtain information needed to make sound decisions.

Operator and contact

SurveyMonkey Europe UC
2nd Floor, 2 Shelbourne Buildings,
Shelbourne Road, Dublin, Ireland
SurveyMonkey Europe UC is a subsidiary of SurveyMonkey Inc. based in the USA.

You can prevent storage of cookies via appropriate settings in your browser software or the privacy centre; in this case, however, please note that you might not be able to fully use all functions offered by this website.

Further information on the purpose and scope of data collection and its processing by SurveyMonkey can be obtained here.

To ensure adequate data protection during transfer of your data to a third country, we and SurveyMonkey Inc. have agreed standard data protection clauses issued by the European Commission for this purpose. You can request and obtain a copy of this agreement from us. For this, please contact the address specified above.

Your data are processed on the legal basis of Article 6 Paragraph 1 Clause 1 f) GDPR (balancing of interests) and in our interest in being able to make surveys available to you at our website.

For the purpose of making this website available and for the purposes mentioned previously, your data are relayed under certain circumstances to technical service providers who support us (e.g. website hosting and support, content delivery networks), and who, needless to say, we have carefully selected and appointed in writing. These service providers are bound by our instructions and regularly monitored by us.

Relay of your data to other third parties otherwise takes place only insofar as expressly noted in this data privacy policy, or insofar as we are required to do so by law.

We provide you with free whitepapers/checklists on the website, which are associated with a high economic effort for us. These whitepapers/checklists can therefore only be downloaded in return for providing the following data in conjunction with advertising consent:

• First name and last name
• Company
• Department

We also use the data to track the popularity of the whitepapers/checklists and to contact you regarding the content of the whitepapers/checklists, their technical functionality and for updates.

The permissibility of the processing is based on Art. 6 (1) p. 1 b) DSGVO, according to which the processing is lawful if it is necessary for the performance of a contract to which the data subject is a party, or for the performance of pre-contractual measures carried out at the request of the data subject.

The whitepaper/checklist will be provided to you upon request as part of a contractual relationship. The data collected by b.telligent is also necessary for the implementation of the contractual measure, as without it it is not possible to respond to the request.

b.telligent also uses the data for promotional purposes. The permissibility of this processing is based on Art. 6 para. 1 p. 1 a) DSGVO, according to which the processing is lawful if the data subject has given his/her consent to the processing of the personal data concerning him/her for one or more specific purposes.

Your data will be deleted after revocation of your consent, unless b.telligent has a legitimate interest in its continued storage. This may be the case if b.telligent has to continue to store your data due to a contract with you. In any case, only those data will continue to be stored that are really required to achieve the corresponding purpose. The provision of data is neither legally nor contractually required. Failure to provide it will mean that you will not be able to access the white papers.

You can revoke your consent to this processing by e-mail.

If you would like to participate in our competition for the WOD tickets, we will collect the following data from you:

• First and last name
• Company
• Field of activity in the company
• (professional) e-mail address
• (professional) telephone number

We use this data for the proper execution of the competition and to be able to contact you in case of a win. In addition, we use your data to contact you and to inform you about our offers.

Participation in the competition is voluntary. The legal basis for the data processing associated with this is Art. 6 para. 1 lit. a DSGVO (consent).

Responsible for the implementation of the competition is b.telligent Schweiz GmbH, Freigutstrasse 20, 8002 Zurich, info@remove-this.btelligent.com.

The companies of the b.telligent group of companies (b.telligent Group Holding, b.telligent Germany, b.telligent Basel, b.telligent Austria) have access to this data. The data is not passed on to other recipients.

You have the right to require us to confirm whether personal data of relevance to you have been processed; if so, then you have a right to receive information about these personal data, as well as the individual details mentioned in Article 15 GDPR.

You have the right to require us to immediately rectify any incorrect data regarding your person and, if necessary, complete personal data which is incomplete (Article 16 GDPR).

You have the right to require us to immediately delete your personal data, insofar as one of the reasons detailed in Article 17 GDPR applies, for example, if data are no longer needed for the intended purposes (right to deletion).

You have the right to require us to restrict processing if one of the prerequisites mentioned in Article 18 GDPR is given, for example, if you have raised an objection against processing, for the duration of examination by us.

You have the right, for reasons arising from your specific situation, to object at any time to the processing of data concerning you on the basis of Article 6 Paragraph 1 Clause 1 e) or f) GDPR, or for purposes of direct marketing (Article 21 GDPR); additional details are provided further below.

You have the right to revoke consent granted by you to us at any time with effect for the future (right of revocation).

You have the right to obtain, in a structured, conventional and machine-readable format, the data which concern your person and which you provided to us. You can also transmit these data to other recipients or have the data communicated by us (right to data portability).

To exercise your rights, please send an e-mail to datenschutz@remove-this.btelligent.com.

Irrespective of other administrative or judicial remedies, you have the right to appeal to a supervisory authority if you believe that the processing of data concerning your person breaches the GDPR (Article 77 GDPR). The supervisory authority in Bavaria is: Bayerisches Landesamt für Datenschutzaufsicht, Postfach 606, 91511 Ansbach, www.lda.bayern.de.

We furthermore employ technical and organizational security measures to protect acquired or collected personal data, especially against accidental or intentional manipulation, loss, destruction or raids by unauthorized persons. Our security measures are improved continuously in accordance with technological developments.

During use of our website, your personal data are encrypted using SSL/TLS technology to prevent access by unauthorized third parties.

March 2022

b.telligent Group Holding GmbH

You have the right, for reasons arising from your specific situation, to object at any time to the processing of data concerning you on the basis of Article 6 Paragraph 1 Clause 1 e) or f) GDPR, or for purposes of direct marketing (Article 21 GDPR).

We will then cease processing the data concerning your person, unless we can demonstrate compelling, defensible reasons for processing which outweigh your interests, rights and freedoms, or unless processing serves to assert, exercise or defend legal claims.

March 2022

b.telligent Group Holding GmbH