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Meet us in Berlin on May 9 at AK Handel – State of the Art and enjoy a day full of innovation, knowledge and networking
Bitkom is inviting its members to attend this event to explore the latest thinking on the subject of customer retention.
Highlights of the agenda
Bitkom members attending this event will learn about the following topics:
- Making use of customer insights from CRM, digitizing PoS, transaction data etc. to generate added value for customers and companies.
- What do I as a dealer know about my customers (online, physical)?
- What can I do with/learn from my data and how should I optimize my processes as a retailer?
- How do I appeal to my customers individually?
One of the highlights of the day will be a presentation by b.telligent management consultant Harald Mösel, which we highly recommend. He will be examining the question of why customers leave the PoS without making a purchase.
Take time to experience the highlights of the day and create added value for your company from this event.
The agenda
| 10:00 am | Registration |
| 10:30 am | Welcome greeting |
10:45 am | Digitization of PoS: more transparency for a better understanding of the customer. Michael Kappler, managing director Square Metrics GmbH |
| 11:15 am | Using hyperlocal data to seize business opportunities – understanding the consumer in context. Simon Rohde, leader ecosystem and platform consumer industry Germany IBM |
| 11:45 am | Digital. Personal. Communicate. How to use messaging to reinvent customer loyalty. Tom Dahlström, client relations smoop GmbH |
| 12:15 am | Networking lunch |
| 1:15 pm | Why customers leave the PoS without buying – using in-store analytics to understand non-buyer behavior and to optimize in-store conversion. Harald Mösel, principal consultant customer intelligence b.telligent GmbH |
| 1:45 pm | Are chatbots better customer advisors? Franziska Luh, managing director XO Projects GmbH |
| 2:15 pm | B2B customer relationship management – digital, personal, relevant. Markus Pfründer, global director data, CRM, data-driven marketing METRONOM GmbH |
| 2:45 pm | Coffee break |
| 3:00 pm | Digitalization at the PoS. Loyalty and co.: how can we use data and comply with the law? Kathrin Schürmann, lawyer, partner & senior consultant ISiCO Datenschutz GmbH |
| 3:30 pm | On the way to the customer journey: data first with the customer data platform. Christian Bernius, head of sales – CDH Solution Uniserv GmbH |
| 4:00 pm | State of the Art – customer retention, hosted discussion |
| 4:30 pm | Close |
b.telligent at AK Handel - State of the Art
Meet our colleague Harald Mösel at AK Handel – State of the Art. Please feel free to contact us in advance to arrange a meeting.
Are you a Bitkom member and interested in attending this event?
We look forward to seeing you there!
