Meet us on site and be sure to listen to our colleague Markus Frick's presentation which dismantles "The top 5 biggest myths about CDPs".
Your speaker
Markus Frick
Senior Consultant
Senior Consultant
Markus is a consultant with expertise in digital analytics, data-driven marketing and conversion optimization, as well as experience in dealing with agencies and clients. He helped the Swiss Scout24 group build, scale and manage a digital analytics department, making a significant contribution there to development of A/B testing as a growth driver. His team received the "Culture of Experimentation Rising Star" award in 2022. His strengths include qualitative/quantitative data collection, strategic and customer-oriented thinking, as well as adaptability and an innovative mindset.