Self-Service-BI for Marketing Managers

Self-Service BI for Marketing Managers

The ever progressing digitalization and the related increasing competition make it indispensable, especially for marketing departments, to find new solutions for ever increasing challenges. In this process, especially increasingly efficient and effective work processes may help to positively shape the transformation. In addition, the customer often expects increasingly direct, personal and, in particular, targeted contact via his/her favored communication channel. In order to master those challenges, it is essential, especially for marketing managers, to have both high-quality data and appropriate analysis tools. Because this is the only way to perform a sustainable and independent customer analysis, campaign segmentation as well as performance measurement and its analysis without excessive time expenditure with maximum efficiency. 

Date: 13 September 2016, 11:00 am

On 13 September 2016 at 11:00 am, we and our partner Qlik will show you how you can cope with the current challenges and master them in a positive way in our free live online seminar.  The objective of the one-hour webinar is to learn how campaign and customer data can be simply and intuitively analyzed by means of the BI self-service options of the analysis tool Qlik Sense and how you can gain previously unknown insights into your marketing actions from these findings. In addition, it will be demonstrated how you are able to independently create new views and images and subsequently integrate them into pre-existing reports. Thus, the tool enables any marketing specialist to independently create and analyze customer and campaign data. All this helps to minimize the complexity of CRM in everyday business and to improve its overall efficiency and effectiveness.

b.telligent and Qlik – a Strong Partnership

Qlik is the leading provider in the field of data discovery and provides intuitive solutions for self-service data visualization and analytics. Currently, 34,000+ customers rely on Qlik solutions in order to gain more meaning from their information from various data sources. In addition, Qlik Business Discovery uses the existing BI applications and increases their range of functions. Together with b.telligent, one of the leading management consultancies for business intelligence, customer relationship management, DWH and big data, the two businesses form an experienced and innovative duo in the field of data discovery. b.telligent has longstanding experiences in the introduction, implementation and administration of various Qlik tools. The achieved successes demonstrate btelligent’s extensive BI know-how.

Thus, be there and convince yourself of the possibilities of the analysis tool Qlik Sense. If you do not have time to participate in the webinar, do not hesitate to register nevertheless and let us send you the notes after the webinar.