The Digital Product Passport - The Opportunity for Companies!
It's a done deal: The digital product passport (DPP) is coming. It's quite an elaborate affair, but also a huge opportunity for marketing and sales! As part of a planned Ecodesign Directive, the EU will, from 2027, oblige companies in almost all sectors which manufacture, commission or sell goods and products in the EU to introduce the DPP. Experts predict that five trillion DPPs will be issued annually across the EU in the future. This figure gives an idea of the implications of the EU's decision. Which legally mandatory information the DPP must contain is still being clarified. But one thing is already clear: The DPP will massively change the economy – and in doing so, it offers a completely new touchpoint to the customer.