Marketing Analytics Summit 2024
18.11.2024
–
19.11.2024
München
The Marketing Analytics Summit Is THE Conference for Digital Analysts
You can expect comprehensive insights into the latest trends, innovations and best practices in the areas of digital analytics and online marketing optimization. Benefit from lectures by proven experts and find new inspiration and solutions to best meet the challenges of a dynamic market environment.
The Marketing Analytics Summit offers an exceptional exchange of knowledge in the fields of digital analytics and online marketing optimization through engaging keynotes, workshops, and panel discussions.
Address
Holiday Inn Munich City Center
Hochstraße 3
81669 München
Germany
Date
18.11.2024
–
19.11.2024
Target Group
Analytics and marketing managers, growth hackers, digital analysts and technology experts
Costs
from 2,195 EUR
Look Forward to the Following Topics
AI in marketing, customer analytics and personalization, marketing effectiveness and efficiency, as well as digital analytics, data management, and organizational structure. In addition to the exchange of knowledge, comprehensive networking opportunities are offered in a casual atmosphere.
Meet your speakers
Laurentius Malter
Domain Lead Customer Engagement & MarTech
For over 20 years, Laurentius has been advising clients on CRM, marketing automation, closed-loop marketing, CDP, and analytics in B2B and B2C environments. His project experience includes working with various marketing automation and CDP solutions, creating customer engagement/CRM target architectures, requirements management, process analysis, and CRM consulting.
Event Agenda
19.11.2024 | 13:30
The 5 Big Myths About CDP
In marketing, a Customer Data Platform (CDP) is often hailed as a cure-all, believed to consolidate all customer data and address the third-party cookie issue. It is expected to provide a comprehensive view of customers with all their profile information, replace traditional campaign management with personalization, and, functioning as a single source of truth, should be utilized company-wide to maximize added value. But does a CDP truly resolve all these challenges in practice? Or could it even become problematic if misused? In our presentation, we will explore these questions and share insights from daily project work on the effective use of a CDP.
Laurentius Malter
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About b.telligent
b.telligent is a technology-independent consultancy specializing in analytics and data management. With over 400 employees at ten locations in Germany, Austria, Romania and Switzerland, b.telligent supports companies in all project phases, from strategy and analysis, to design and implementation, right through to operational management and continued development of the solution. The company's services are focused on the optimization of business processes and customer/supplier relationships.
