Data Governance for Added Business Value
DKV Mobility becomes data-driven
From Data Strategy to Data Platform at DKV Mobility
Data without structure? DKV Mobility put an end to this and opted for Snowflake and Microsoft Azure with b.telligent. A scalable data platform now ensures smart analyses, optimised processes and better decisions – over 30 use cases have been successfully implemented!
Quick Facts About the Project
Location & Sector: Germany, Automotive
Company size: Medium-sized
Project Duration: 13-18 months
Projekttyp: Implementierung
Technologies: Snowflake, Azure
30
After just one year, 30 use cases from 10 business units were implemented.
Initial Situation and Challenge
Creating added business value with modern data governance — this was the goal set by mobility service provider DKV Mobility. The central question: How can the company from Ratingen in North Rhine-Westphalia be data-driven? Because it was clear that DKV Mobility had enough data. Your digital products related to vehicle fleets, mobility solutions, analytics services and much more generate a variety of different data in DKV Mobility systems.
Using this data to optimize their business should be the goal of the project, which the company initiated together with b.telligent. The aim was to develop a data strategy for the entire company, from conception to implementation of the data platform, thus increasing efficiency, providing new digital services for customers and intelligently managing business processes through analytics. The data strategy was operationalized in two project streams.
The data governance program works on data organization and relevant data management processes. As part of a project to set up the analysis platform, the following key question was asked right from the start: What is the best solution for a modern DKV data platform?
Solution Approach
The outcome of the data governance project is quite impressive. After just one year, more than 30 use cases from ten business units could be implemented – especially in the areas of reporting and supply of data for the customer portal.
As a result, break-even for expenditures was already attained in the program's first year in 2021. From 2022, the platform has made a significant contribution to the company's success. Nevertheless, projects such as strategic use of data platforms are never truly over. Further use cases are already on the roadmap. The objective: To provide the entire company with data services for digital products, services and processes.
Entirely in line with b.telligent's customer competence claim, this will also be done with the support of b.telligent's team. However, the necessary knowhow will be handed over to the internal DKV Mobility team as part of project collaboration, so that they can continue to implement use cases completely independently in future.
Snowflake Convinces With Flexibility and Scalability
The decision to use Snowflake as a cloud data platform for DKV Mobility proved to be ideal. Snowflake was easily embedded into Microsoft's ecosystem comprising Azure AD and Power BI, while use of the Azure Data Factory as the data platform's "cockpit" to control processes and data sources was also successfully enabled. However, the greatest added value was offered by the high scalability of the Snowflake data platform which provides additional resources virtually "on the fly".
Especially due to the constantly growing number of use cases, the need for platform capacities also grew steadily. Thanks to the flexibility offered by Snowflake, DKV Mobility was able to start with very low costs, which increased individually depending on the implemented use case, but also enabled generation of added value – a clear advantage of a cloud solution allowing demand-driven scaling!
Voices From the Project
b.telligent understands that a successful project requires consideration of the complete "purpose to value chain" – from corporate purpose and strategy, through data vision and mission, to data strategy itself and its implementation. I also really appreciate the customized selection of a solution which can be individually scaled to our needs.
Dr. Sönke Iwersen
Business Unit Lead Data & Intelligence & Analytics at DKV Mobility
The special thing about this project is that we went from defining a data strategy to the productive implementation of several use cases within five to six months.
John Held
Management Consultant Data Platform & Data Management at b.telligent
b.telligent Services at a Glance
Use Case Analysis
Collect, prioritize and analyze use cases.
Implementation & Optimization
Implement and optimize a powerful data platform.
Solution Evaluation and Selection
Selecting the best technology partners.
Data Quality Analysis
Review and improve data quality.
Analytical Platform Setup
Set up the platform with Snowflake and Azure.
Data Governance
Development of processes for data management.
Results & Successes
Scalable and flexible platform: The Snowflake Data Platform offered a high level of scalability and flexibility to keep up with the constantly growing use cases and support the company as needed.
Breakeven within 12 months: The project already reached the breakeven point for the expenses invested in 2021.
Over 30 use cases from ten business units implemented: In the first year of the project, more than 30 use cases were successfully implemented, particularly in the area of reporting and customer portal data supply.
The outcome of the data governance project is quite impressive. After just one year, more than 30 use cases from ten business units could be implemented – especially in the areas of reporting and supply of data for the customer portal. As a result, break-even for expenditures was already attained in the program's first year in 2021. From 2022, the platform has made a significant contribution to the company's success.
Nevertheless, projects such as strategic use of data platforms are never truly over. Further use cases are already on the roadmap. The objective: To provide the entire company with data services for digital products, services and processes. Entirely in line with b.telligent's customer competence claim, this will also be done with the support of b.telligent's team.
However, the necessary knowhow will be handed over to the internal DKV Mobility team as part of project collaboration, so that they can continue to implement use cases completely independently in future.
The Tech Behind the Success
Snowflake
b.telligent builds high-performance and scalable analytics solutions in the cloud with Snowflake. Learn more about our partnership now!
Microsoft
Innovation and integration, as well as interoperability, are key factors of the Microsoft product development. Learn more about our collaboration!
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