28.10.2024
17.12.2024
Munich, October 28, 2024 – With the support of data and analytics consultancy b.telligent, OTTO has successfully migrated its marketing planning platform to Google Cloud. In just 12 months, the existing infrastructure was modernized, enabling the popular online marketplace to respond more flexibly and efficiently to market demands.
Until recently, OTTO relied on an on-premises marketing resource management (MRM) software, which no longer met current expectations in terms of scalability, flexibility, and API performance. To continue working efficiently and automate marketing planning processes, a modern, cloud-based solution was necessary.
To meet the high demands of the online marketplace, OTTO introduced the MRM software Marmind and developed a flexible backend in Google Cloud. This allows data flows to be integrated in near real-time and enables automated campaign management. Antje Stieger, Senior Business Designer at OTTO, praised the collaboration: “b.telligent played a key role in supporting us with the development and migration of our existing marketing planning platform to Google Cloud. Flexibility and pragmatism, combined with expertise in cloud technologies and marketing, were essential to implementing a successful solution.”
With the cloud-based solution, OTTO successfully migrated a system with over 300 users in a short period of time. The automation and integration of data flows now enable marketing teams to respond more quickly to necessary requirements with fewer technical resources, saving both time and capacity. "Together with OTTO, we managed to replace the legacy system with a modern, flexible MRM system and migrate the platform to the cloud in just 12 months. This laid the foundation for greater automation and connectivity," said Lisa Burow, the technical project manager at b.telligent responsible for the migration project. With the successful completion of this project, b.telligent once again demonstrated its expertise in optimizing data-driven business processes and helping companies on their path to a digital future. The full success story can be downloaded here (in German).
If you're interested in the full success story in English, feel free to reach out to pr@btelligent.com.
Modern marketing resource management at retail giant OTTO: How does one of the largest German online shops modernize its marketing processes and at the same time react flexibly to future requirements?
Download the success story now and find out the success strategy first-hand!
The OTTO individual company based in Hamburg is part of the internationally active Otto Group and employs around 6,000 people throughout Germany. With a range of more than 18 million items and 34,000 brands from over 6,500 marketplace partners, OTTO is the largest German online store. With 11.7 million active customers, the e-commerce provider achieved a turnover (GMV) of 6.5 billion euros in the 2023/24 financial year. At peak times, OTTO receives up to 35 orders per second. Every second washing machine ordered online comes from OTTO.
b.telligent is a technology-independent consultancy specializing in analytics and data management. With over 400 employees at ten locations in Germany, Austria, Romania and Switzerland, b.telligent supports companies in all projectphases, from strategy and analysis, to design and implementation, right through to operational management and continued development of the solution. The company's services are focused on the optimization of business processes and customer/supplier relationships.
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Munich, December 5, 2024 – This year, b.telligent has once again been ranked among the top specialists for data and analytics services in Germany. In the latest Lünendonk & Hossenfelder Study 2024, the company has been recognized as one of the three leading providers. b.telligent was particularly highlighted as the market leader in the category of “Portfolio Breadth and Depth.”
Munich, 17th January 2023 – b.telligent has set itself the goal of becoming number 1 for data and analytics in DACH (German acronym for Germany/Austria/Switzerland). To achieve this, the consultancy is expanding its presence via companies in Romania, Austria and Switzerland, and thus also its service portfolio with a nearshoring component. This means that b.telligent Group Holding as an umbrella organisation now comprises a total of seven companies at ten locations.
Munich/Basel, September 20, 2021 – b.telligent has announced the opening of another office in Switzerland. In addition to Zurich, the consultancy firm is now represented in Basel. The aim is clear: by being even closer to its customers, b.telligent hopes to broaden its appeal to specialists from all parts of Switzerland and build on the success it has already achieved in Germany. Sandro von Ins and Caspar von Stülpnagel are the two BI experts responsible for driving the local expansion of the consulting business from the Basel office.
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